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Elizabeth Tobin Studio

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Elizabeth Tobin Studio

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It's The Industry

February 28, 2022 Elizabeth Tobin

More Than Just Decorators..

Interior Design is an industry that get’s a bit of a bad reputation. It’s known for being a bit exclusive, aims to serve a certain socio-economic class, and is generally left to be understand by the average person as women who decorate. With advances in technology, platforms that allow businesses to work smarter and automate, as well as creative industries continuing to soar as degrees being pursued by a talented millennial workforce, the face of interior design is changing and I’m very happy to be a part of that change. I’ve worked in the industry for seven years. In that time i’ve seen popular designers fade from view for their inability to adapt to the change. Designers who followed, especially in the North East, a very coastal and traditional approach to interiors that has lost it’s footing in what’s new and popular. Designers who certainly adhered to the former rhetoric of genuinely talented interior architecture minds who were seen as nothing more than pretty decorators and found that path easier to follow. In that experience it caused me to question, is it just the industry? Is it like fashion where what’s timeless will always be and what’s trending has a shelf life? Well, yes and no. In my experience, trends in interiors follow a generational shelf life. The early 00’s brought us grey and white, literally everything. The 90’s was reds and yellows, wallpaper and faux floors, and so on. Where trends fall to timelessness is truly the intersection of where an architectural intelligence combined with personal style formulates into a compilation of comfort. The first American Decorator, Elsie De Wolfe once said “I’m going to make everything around me beautiful—that will be my life” and she is right, it’s about beauty more than the industry.

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